The Top 10 Beauty Products of September: Essential Items for Your Fall Routine
September ushers in a flood of exciting beauty launches along with cooler weather as summer fades and fall arrives. The beauty industry is stepping up for the season with new releases that are ideal for refreshing your daily regimen, ranging from skincare advancements to cosmetics basics. These ten brand-new cosmetics are this month's must-haves, whether you're trying to experiment with fall-inspired makeup looks or improve your skincare routine.
Rare Beauty Perfect Strokes Matte Liquid Liner (Black)
1. Rare Beauty - Perfect Strokes Longwear Gel Eyeliner
Selena Gomez’s Rare Beauty brand continues to make waves, and the newest addition is a game-changer for eyeliner lovers. The Perfect Strokes Longwear Gel Eyeliner delivers intense pigmentation in just one swipe, making it perfect for fall’s bold and dramatic eye looks. Its creamy, glide-on formula lasts all day without smudging, making it a must-have for anyone looking to perfect their cat-eye or smoky eye for the season.
2. Charlotte Tilbury - Airbrush Flawless Lip Blur
This September, Charlotte Tilbury adds a new lip essential to her iconic lineup: the Airbrush Flawless Lip Blur. Combining the softness of a powdery matte finish with a long-lasting formula, this product is ideal for fall when deeper lip shades are in high demand. The lip blur can be worn as a full coverage or lightly dabbed for a more blurred, effortless look—perfect for transitioning from day to night.
3. Olaplex - Lashbond Building Serum
Famous for revolutionizing haircare, Olaplex has entered the lash market with its Lashbond Building Serum. This breakthrough product aims to strengthen and condition lashes, making them appear fuller and longer with consistent use. Infused with Olaplex's patented bond-building technology, the serum not only nourishes lashes but also helps repair damage, perfect for those looking to enhance their natural lashes this fall.
4. Drunk Elephant - Bouncy Brightfacial
Skincare enthusiasts have a new reason to rejoice with Drunk Elephant's Bouncy Brightfacial. This multi-tasking mask promises to brighten, smooth, and even out skin tone while delivering a serious hydration boost. Featuring a combination of azelaic acid and salicylic acid, this overnight treatment is ideal for combatting dullness and pigmentation that can appear after sun exposure, making it perfect for post-summer skin recovery.
5. Glossier - Futuredew Oil-Serum Hybrid (Limited Edition Packaging)
Glossier's cult-favorite Futuredew Oil-Serum Hybrid gets a stylish update with limited-edition packaging this fall. Known for imparting a radiant, dewy glow, this oil-serum hybrid is packed with nourishing plant-based oils and antioxidants. The new limited edition bottle is as Instagram-worthy as it is effective, giving your skincare shelf a trendy autumn upgrade.
6. Fenty Beauty - Eaze Drop Blur + Smooth Tint Stick
Rihanna's Fenty Beauty never disappoints, and this September, they’ve released the Eaze Drop Blur + Smooth Tint Stick, a follow-up to the beloved Eaze Drop Skin Tint. This convenient, on-the-go stick delivers medium coverage with a matte finish that blurs imperfections, leaving the skin looking flawless yet natural. Available in a wide range of shades, it’s perfect for those who want to keep their fall complexion routine simple yet effective.
7. Paula’s Choice - Pro-Collagen Multi-Peptide Booster
If you're focused on anti-aging this fall, Paula's Choice has your back with their Pro-Collagen Multi-Peptide Booster. This serum is packed with a powerful blend of peptides that support collagen production, resulting in firmer, smoother skin over time. Lightweight and quick-absorbing, it layers perfectly under other skincare products, making it an excellent addition to your fall skincare regimen for a youthful, glowing complexion.
8. Huda Beauty - Empowered Eyeshadow Palette
Fall makeup is all about rich, dramatic colors, and Huda Beauty’s new Empowered Eyeshadow Palette delivers just that. Featuring 18 shades in a mix of matte, metallic, and shimmer finishes, this palette is your go-to for creating everything from warm-toned neutral looks to sultry, smoky eyes. The shades range from golden bronzes to deep burgundies, perfectly aligning with the fall color palette.
9. Tatcha - Indigo Soothing Hand Cream
As temperatures drop, hand care becomes a necessity, and Tatcha’s new Indigo Soothing Hand Cream is the perfect remedy for dry, chapped hands. Infused with indigo extract and colloidal oatmeal, this cream soothes irritated skin while providing deep hydration. With a non-greasy, fast-absorbing formula, it’s an essential for your handbag or nightstand as we head into cooler months.
10. KVD Beauty - Good Apple Serum Foundation
After the viral success of the Good Apple Foundation Balm, KVD Beauty is back with the Good Apple Serum Foundation. This foundation offers the same full coverage but in a lightweight, serum-like formula that is perfect for everyday wear. It smooths out the complexion, blurs imperfections, and provides a long-lasting, natural matte finish that’s perfect for fall weather, when you want your makeup to stay in place all day.
September’s beauty launches bring a mix of innovation, luxury, and practicality, offering something for everyone as we transition into fall. Whether you’re upgrading your skincare routine, searching for a perfect fall lipstick, or enhancing your eyeshadow collection, these 10 beauty launches are sure to keep you looking and feeling your best all season long. What will you be adding to your beauty bag this month.